Liquidity and Cash Leadership in Hospitality: Financial Navigator × Event Hotels Webinar
- henrymuenst
- 5 days ago
- 4 min read
How modern treasury teams in hospitality boost liquidity visibility, cash forecasting accuracy, and decision-making. Featuring Alena Gerhards, Finance Manager at Event Hotels and Dr. Jürgen Wolff, CEO of Financial Navigator.
Note on the webinar language
The webinar was held in German. If you don’t speak German, you can still watch it on YouTube with auto-translated English subtitles.
👉 In this blog post, we’ll summarize the main content and key takeaways so you can follow along easily in English.
Why this webinar matters
In hospitality, liquidity can swing daily with bookings, ADR changes (Average Daily Rate), seasonality and capex cycles, making cash visibility and forecasting mission-critical across entities and banks. Event Hotels, a leading pan-European white-label operator, manages a broad portfolio across 50+ European destinations, which amplifies the need for consolidated cash oversight and disciplined liquidity planning.
Financial Navigator focuses on giving treasury teams real-time cash & liquidity visibility, automated forecasting, and connectivity to banks/ERPs, live in weeks, not months to bring companies into a postion of liquidity and cash leadership.
What we covered in the webinar
Speakers:
Dr. Jürgen Wolff, Founder & CEO, Financial Navigator
Alena Gerhards, Finance Manager, Event Hotels
Kai Hesselmann, Host, DEALCIRCLE
Topics:
Liquidity management in hotel portfolios: handling multi-entity, multi-bank structures, balancing working-capital needs with capex plans
Cash forecasting that adapts: combining top-down drivers (seasonality, events, pricing) with bottom-up actuals (bank data, AP/AR) to reduce variance
What “good” looks like in 2025: higher forecast accuracy, shorter close cycles, auditable data and clear governance
Implementation learnings: how Financial Navigator is rolled out, connected, and adopted by finance & treasury teams, followed by a live run-through of the tool by Dr. Jürgen Wolff
6 takeaways for finance teams to achieve liquidity and cash leadership
Entity-by-entity clarity, group-level control
Centralize balances and flows across banks/entities to drive cash pooling decisions and working-capital moves with confidence.
Forecasting ≠ spreadsheets
Spreadsheets struggle with freshness, lineage, and collaboration. A systemized approach improves accuracy and speed and reduces manual error.
Scenario planning is non-negotiable
Run best/worst and event-driven scenarios (major renovations, seasonal low/high) to prepare for liquidity shocks before they happen.
Automate data collection
Automated bank and ERP feeds mean forecast updates in near-real time, critical when demand patterns move fast.
Make forecasting cross-functional
Treasury, FP&A and operations must share the same version of cash truth, especially in hotel ops where property-level signals affect group-level liquidity.
Adopt, measure, iterate
Teams improve by measuring forecast error, improving drivers and closing the loop with post-mortems, turning forecasting into a learning system over time.
What the demo showed (on a high level)
During the live run-through, Dr. Wolff highlighting how treasury and finance teams can manage the entire liquidity lifecycle in one place:
A consolidated view bringing together all critical treasury and finance insights in one place. Balances, forecasts, debt, payments and compliance. This hub helps teams see the full picture at a glance
Account disposition: A deep dive into bank account structures and positions across entities, providing clarity on cash availability and allocation
Debt management: Detailed monitoring of debt instruments, maturities and obligations, helping treasurers manage refinancing risks and interest exposures
Payments: Demonstration of how payments can be initiated, approved, and executed directly within Financial Navigator, reducing friction and ensuring process security
Subledger integration: The system’s subledger, continuously fed by the ERP, ensures that accounting entries remain accurate, reconciled and up to date
Forecasting & budgeting: How driver-based forecasting and flexible budgeting tools enable scenario planning and variance analysis, supporting both short-term liquidity planning and long-term strategy
Compliance & auditability: Focus on permissions, approval workflows and audit logs that ensure regulatory compliance and internal control standards are always met
About Financial Navigator
Financial Navigator is a Luxembourg-based fintech modernizing treasury for mid-market enterprises with a flexible, modular platform, recently backed by new funding to accelerate product development and market expansion.
Explore the product here: Treasury Management, Payments, Connectivity and Liquidity Forecasting.
FAQ of the webinar contents
Q1. How long does implementation take?
A: For straightforward cases, implementation can be done in 4 to 8 weeks. For more complex structures, timelines may extend depending on the number of entities, banks to be connected and the response times of those banks.
Q2. How long are audit logs available in Financial Navigator?
A: The system provides a complete audit trail of payments, permissions and actions for 13 months backwards, ensuring compliance, accountability and transparency.
Q3. Can we start with forecasting only and add payments/treasury later?
A: Yes. Modular adoption is common, many start with Liquidity Forecasting and add Treasury/Payments as processes mature.
Q4. Can I manage a treasury subledger and rolling forecasts in Financial Navigator?
A: Yes. Financial Navigator includes a subledger that is continuously updated from the ERP system, ensuring accuracy in accounting entries. In addition, the platform supports rolling cash forecasting up to 13-weeks, giving treasury and finance teams clear short-term visibility while linking seamlessly to longer-term budgeting.
Q5. How are creditors and debtors classified in the tool?
A: Mostly, classifications are pulled directly from the connected ERP system, but users can also manually adjust or add categories for items such as rent, salary payments, or special one-offs. This flexibility makes the forecasting and reporting much more precise.
Q6. What does Financial Navigator cost?
A: Pricing depends on several factors:
The feature set you require (e.g., forecasting, payments, debt management)
The amount and type of bank connections you need (EBICS, SWIFT, PSD2, API, H2H, etc.)
The amount of users
Because each client setup is different, Financial Navigator offers case-specific pricing that scales with your treasury’s needs.
Q7. What improves forecast accuracy most for hospitality?
A: Automating data ingestion, modeling seasonality & events and maintaining a weekly variance review rhythm.
Curious to learn more?
Get in touch with us today, we’re here to guide you to cash and liquidity leadership.
